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KPIs and Success Events
Ah… months with 5 Tuesdays… I don’t like them. When do I post? Week 1 and 3, as usual? Do I leave a gap in week 5, then? Or do I post more frequently — say in weeks 1, 3 & 5, shortening the...
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A Short History of Processing a Hit
In the article about Modifying Data Server-Side, we gave a brief list of the steps that every bit of data has to go through before your friendly marketer will see it in her reports. Let’s expand on...
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Using Data Feeds for Debugging
When I wrote about debugging mobile apps some time ago I mentioned that one way to get data out of SiteCatalyst Adobe Analytics for troubleshooting is the so-called “Data Feeds” — flat files of raw...
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One Report Suite or Two?
The question was raised by Antti Koski: if I have an app and a mobile site, do I track those separately or into a single report suite? I felt the question warrented more than just a reply on his...
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Counter eVars
I think I have mentioned eVars often enough by now for you to know what they are and what we use them for. (Let me know if not, I’m happy to write more about them! They are way better than props!) In...
View ArticleBad Data – Prevention & other Aspects
Someone asked me the other day: if I cannot currently run tests to improve data quality, is there anything else I can do to make my data better? Now there's a good question! The obvious, easy, and...
View ArticleBasic Tracking on AMP Pages
This article was born out of sheer frustration. I had a) never implemented on AMP pages before, b) had to do it very urgently, and c) learned the hard way that the documentation wasn't brilliant. The...
View ArticleMore about AMP
Building up on the recent post about Basic Tracking on AMP Pages, I want to riff some more on a couple of aspects today. Also, my colleague Susan Vertrees happened to sit next to me a couple of weeks...
View ArticleAdobe Experience Platform Mobile SDKs – Debugging
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about debugging your app. You can find the overview here. Today, we'll talk about an aspect of development that, on...
View ArticleAdobe Experience Platform Mobile SDKs – Mapping Data for Analytics
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about mapping data into Analytics. You can find the overview here. Mapping data for Analytics In the article about...
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